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Journal of Academics Stand Against Poverty

Academics Stand Against Poverty

Journal of Academics Stand Against Poverty (Journal of ASAP) is an open access international multidisciplinary journal published under the ISSN 2690-3458 (electronic edition) and ISSN 2690-3431 (print edition) by Academics Stand Against Poverty, a non-profit organization based in United States (EIN # 32-0324998).  Its mission is to publish high-quality work that can make genuine contributions to understanding and eradicating poverty and its effects in the real world. Such work will address the structural causes of poverty with an eye to the special challenges poor people face in such areas as nutrition, water, shelter, health and health care, sanitation, clothing and personal care, energy, education, social and political participation and respect, physical safety, family planning, environmental degradations and hazards, working conditions in employment and at home, navigating governmental agencies and the legal system, banking and credit, travel and transportation, and communications.  Journal ASAP is committed to ensuring that perspectives of the poor are adequately represented on its pages, and that these pages are accessible to all. The journal makes substantial efforts to include voices from the global South as well as from non-elite educational institutions and from organizations, agencies and communities that are working toward poverty eradication. It also aims for the widest possible reach by being entirely open-access: its one/two issues each year are free for download anywhere in the world without any requirement to provide personal information. Journal ASAP invites submission of original work and maintains a rigorous double-blind peer review system that provides constructive feedback to assist authors in presenting their work in a way that is clear, broadly accessible and practically useful. Journal ASAP is a pure Open Access Journal and allows the author to retain the copyright in their articles. Articles are made available under a Creative Commons licence (CC-BY) to allow others to freely access, copy and use research provided the author is correctly attributed.

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Journal of Academics Stand Against Poverty

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Article recordVersion of recordOpen accessVol 4 No Special IssueAugust 17, 2026

The Influencing of Consumer Aspirations on Food Choice, Sourcing and Consumption Among Low-Income Households of eThekwini Municipality: A Pilot Study

Unhealthy foods, availed through food retail supermarkets, restaurant franchises, and the local street food market, have become everyday foods for the average South African. Reliance on unhealthy food results in high in…

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Contributors

Author and affiliation details from the publication record.

  • Chuma B. Chinzila

    Food Centre for Transformative Agricultural and Food Systems, University of KwaZulu-Natal, Durban, South Africa

  • Sibongile Buthelezi

    School of Built Environment and Development Studies, University of KwaZulu-Natal, Durban, South Africa

  • Duduzile Khumalo

    School of Built Environment and Development Studies, University of KwaZulu-Natal, Durban, South Africa

  • Catherine Sutherland

    School of Built Environment and Development Studies, University of KwaZulu-Natal, Durban, South Africa

Abstract

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Unhealthy foods, availed through food retail supermarkets, restaurant franchises, and the local street food market, have become everyday foods for the average South African. Reliance on unhealthy food results in high incidence of non-communicable diseases, which necessitate a transition towards healthy diets produced from sustainable healthy food systems. This study sought to understand factors influencing food choice, sourcing, and resultant food consumption behaviour among low-income households of eThekwini Municipality, South Africa. The study used the photovoice method to collect primary data and the inductive thematic approach to analyse the data. Results reveal that consumer food choice, sourcing, and consumption are influenced by deeply rooted aspirations for a superior lifestyle which drives perceptions about socially acceptable foods. These aspirations not only define and perpetuate an unhealthy diet but have the potential to suppress efforts towards development of sustainable healthy food systems. This study opens discourses on consumer aspirations in relation to food choice, sourcing, and consumption behaviour, which are critical to policy and programme development in promoting healthy diets among low-income households of South Africa.

Keywords

Consumer aspirationsConsumption behaviourFood choiceSustainable healthy food systemsLow-income households

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